The first purchase of caviar is the hardest as the range is wide, the prices vary significantly, and the terminology can be unfamiliar. Here is a straightforward guide to getting it right.
Start With the Right Species
For a first purchase, Siberian (Baerii) caviar is the natural starting point. It is the most widely farmed, the most consistent in quality, and the most approachable in flavour - mild, creamy, with a clean brininess. It is also the most accessible in price.
Choose the Right Quantity
30g is the minimum for a proper tasting experience - enough for three rounds, which is where the full flavour reveals itself. If you are serving two people, a 50g tin is more appropriate. Buying too little is a common mistake.
Know What Information to Expect
Any reputable seller will provide species,origin, harvest date, salt content, and CITES certification. If any of that is missing from the product listing or label, look elsewhere.
How to Taste It
Taste on the back of your hand first - a small amount, allowed to warm slightly before inhaling the aroma. Then, on the tongue, pressing gently against the roof of your mouth, looking for a clean pop, a fresh marine aroma, and a pleasant, lingering finish. See our full Caviar guide for more detail.
What to Serve It With
Keep it simple for a first experience. Lightly toasted blinis or good bread, a little unsalted butter, and crème fraîche. A glass of cold vodka or brut Champagne alongside. The goal is to taste the caviar clearly, not to build a complex dish around it. Check the Caviar guide here.
What to Spend
Siberian caviar at 30g should cost between €35 and €45 from a reputable retailer. Anything cheaper is concerning, and you do not need to start at the top of the range to have an exceptional first experience.




